Phone: Phone: +40 720 491 585
Skype: Skype: jeremy.jouffroy


Passionate about Digital Marketing and e-commerce, I am Proficient in e-business project management, UX, SEO, SEM and Social Media. I happen to love open source plateform (Magento and Wordpress ), agile methodology (Scrum) responsive design, and worked on some side project like


  • SEO
  • E-commerce
  • User Experience
  • SEM
  • Agile Project Management
  • Product Marketing
  • Digital Strategy
  • Online Marketing
  • Product Management
  • Web Analytics
  • WordPress
  • Google Analytics
  • Magento
  • Scrum
  • Email Marketing


cora romania
02 /2014-Present
Digital Director
  • Direct Management of a team of 5 people (ecommerce, social media, corporate website, emailing program, photo shooting, SEO/SEM)
  • Digital Strategy Definition : website support, channel of acquisition, CRM, SEO and SEM objectives.
  • Digital marketing campaign budget and planning
  • Synchronisation of ecommerce and corporate website project : benchmark, collect of needs and specs provided to cora and agency design and IT ressources
  • Implementation of KPI tracking and dashboards
10 /2012-03 /2014
Head of website
  • Digital Strategy Definition : website support, channel of acquisition, CRM, SEO and SEM objectives.
  • Management of technical and marketing Project on a daily Basis.
  • Synchronisation of ressources (Product, Design, IT, content) to achieve the highest possible value of our projects.
  • Managing directly a team of copywriter and social media editor.
03 /2011-10 /2012
Head of product website
  • Functional Definition and specification for a complete site refactoring in coordination with Design / sales team to achieving the new company strategy
  • Follow up of the outsourced IT project developement
  • Maintain a backlog for multi lingual and multi location technical teams (pivotal tracker)
  • SEO strategy (+350% monthly traffic on non branding keywords YoY)
02 /2010-03 /2011
Product owner kelkoo travel
  • Analytics Studies and Dashboards of the website business performance
  • Gathering and summary of the Needs of the different Actors in order to help put in place a strategy
  • Features Definition for the website to achieve strategic Goals
  • Managing the priority of a backlog for a team of 6 engineers.
08 /2008-01 /2011
Europe content producer
  • Creation of an harmonized taxonomy for the following universe : travel, Electronics, Computing, Sport and outdoor.
  • guidance and support for new country managers on categories migration process.
  • Conducted an audit of kelkoo content management processes (content creation and SEO) and a defined a strategy to improve it.
09 /2006-09 /2008
France Belgium Content producer
  • Synchronisation of SEO, SEM and local engineering for categories deployement
  • Bug reporting and QA.
  • Implementation of best pratices, tools and hack to improve maintenance productivity.
04 /2005-09 /2005
Product database Intern
  • Market studies for new category deployment
  • New category specifications
Paul (HOLDER group)
05 /2004-09 /2004
Quality auditer Intern
  • Supporting business units managers in internal quality process audit.
  • Training of Sales teams to best practice
10 /2002-01 /2003
Computer Sales
  • Internship then Student Job as a sales in the computing department.


Institut du management de la Distribution
Master,e-business project management
Institut du management de la Distribution
Licence (equivalent to BA),Retail Management
It tralee
National business diploma,Marketing
I.U.T. La Rochelle


Sailboat, Rugby, RTS (Real Time Strategy)


Certified Scrum Product Owner
07 /2010
Scrum Alliance·License: 000097368


  • French(Native or bilingual proficiency)
  • English(Native or bilingual proficiency)
  • German(Limited working proficiency)
  • Chinese(Elementary proficiency)
  • Romanian(Elementary proficiency)