Contact

Address:
Phone: +40 720 491 585

Summary

Passionate about Digital Marketing and e-commerce, I am Proficient in e-business project management, UX, SEO, SEM and Social Media. I happen to love open source plateform (Magento and Wordpress ), agile methodology (Scrum) responsive design, and worked on some side project like topito.com.

Skills

  • SEO
  • E-commerce
  • User Experience
  • SEM
  • Agile Project Management
  • Product Marketing
  • Digital Strategy
  • Online Marketing
  • Product Management
  • Web Analytics
  • WordPress
  • Google Analytics
  • Magento
  • Scrum
  • Email Marketing

Experience

cora romania
02 / 2014 - Present
Digital Director
  • Direct Management of a team of 5 people (ecommerce, social media, corporate website, emailing program, photo shooting, SEO/SEM)
  • Digital Strategy Definition : website support, channel of acquisition, CRM, SEO and SEM objectives.
  • Digital marketing campaign budget and planning
  • Synchronisation of ecommerce and corporate website project : benchmark, collect of needs and specs provided to cora and agency design and IT ressources
  • Implementation of KPI tracking and dashboards
NewX.com
10 / 2012 - 03 / 2014
Head of website
  • Digital Strategy Definition : website support, channel of acquisition, CRM, SEO and SEM objectives.
  • Management of technical and marketing Project on a daily Basis.
  • Synchronisation of ressources (Product, Design, IT, content) to achieve the highest possible value of our projects.
  • Managing directly a team of copywriter and social media editor.
Myfab
03 / 2011 - 10 / 2012
Head of product website
  • Functional Definition and specification for a complete site refactoring in coordination with Design / sales team to achieving the new company strategy
  • Follow up of the outsourced IT project developement
  • Maintain a backlog for multi lingual and multi location technical teams (pivotal tracker)
  • SEO strategy (+350% monthly traffic on non branding keywords YoY)
Kelkoo
02 / 2010 - 03 / 2011
Product owner kelkoo travel
  • Analytics Studies and Dashboards of the website business performance
  • Gathering and summary of the Needs of the different Actors in order to help put in place a strategy
  • Features Definition for the website to achieve strategic Goals
  • Managing the priority of a backlog for a team of 6 engineers.
Kelkoo
08 / 2008 - 01 / 2011
Europe content producer
  • Creation of an harmonized taxonomy for the following universe : travel, Electronics, Computing, Sport and outdoor.
  • guidance and support for new country managers on categories migration process.
  • Conducted an audit of kelkoo content management processes (content creation and SEO) and a defined a strategy to improve it.
Yahoo
09 / 2006 - 09 / 2008
France Belgium Content producer
  • Synchronisation of SEO, SEM and local engineering for categories deployement
  • Bug reporting and QA.
  • Implementation of best pratices, tools and hack to improve maintenance productivity.
Kelkoo
04 / 2005 - 09 / 2005
Product database Intern
  • Market studies for new category deployment
  • New category specifications
Paul (HOLDER group)
05 / 2004 - 09 / 2004
Quality auditer Intern
  • Supporting business units managers in internal quality process audit.
  • Training of Sales teams to best practice
Boulanger
10 / 2002 - 01 / 2003
Computer Sales
  • Internship then Student Job as a sales in the computing department.

Education

Institut du management de la Distribution
2004 - 2006
Master , e-business project management
Institut du management de la Distribution
2003 - 2004
Licence (equivalent to BA) , Retail Management
It tralee
2002 - 2003
National business diploma , Marketing
I.U.T. La Rochelle
2000 - 2002
DUT , Commercialisation

Interests

Sailboat, Rugby, RTS (Real Time Strategy)

Certifications

Certified Scrum Product Owner
07 / 2010
Scrum Alliance ยท License: 000097368

Languages

  • French ( Native or bilingual proficiency )
  • English ( Native or bilingual proficiency )
  • German ( Limited working proficiency )
  • Chinese ( Elementary proficiency )
  • Romanian ( Elementary proficiency )
Working